#Google Ads Specialist
Company Description
At #HelloYes Marketing, we are a globally recognised digital agency and a powerhouse of creativity, strategy, and innovation. We operate at the intersection of marketing, technology, and performance, delivering cutting-edge solutions that help brands grow, scale, and thrive in an ever-evolving digital landscape.
We are a team of curious thinkers, problem-solvers, and forward-looking creatives who believe in pushing boundaries and challenging the status quo. At the core of our culture is a commitment to excellence, continuous learning, and delivering measurable impact for our clients.
We are currently looking for exceptionally talented individuals who are eager to grow their expertise, explore new digital frontiers, and thrive in a fast-paced environment that rewards innovation and initiative.
Role Summary
The Google Ads Specialist is a performance-driven digital marketing professional responsible for planning, executing, managing, and optimizing paid advertising campaigns across the Google Ads ecosystem.
This role requires a strong analytical mindset combined with creative thinking, as you will be responsible for ensuring that campaigns not only perform efficiently but also align with broader marketing and business objectives.
Your primary focus will be to drive measurable results through strategic campaign development, continuous optimization, and data-driven decision-making.
Key Responsibilities
Campaign Strategy and Execution
Develop, implement, and manage full-funnel Google Ads campaigns across Search, Display, Shopping, and YouTube networks
Build structured campaign frameworks aligned with client objectives and KPIs
Ensure campaigns are continuously optimized for performance, efficiency, and scalability
Keyword Research and Targeting
Conduct in-depth keyword research to identify high-performing search terms and audience opportunities
Refine targeting strategies to improve reach, relevance, and conversion rates
Continuously analyse search trends and competitor activity to uncover new opportunities
Performance Monitoring and Optimisation
Monitor daily campaign performance and identify areas for improvement
Analyse key metrics such as CTR, CPC, CPA, conversion rate, and ROI
Implement A/B testing strategies for ads, landing pages, and bidding approaches
Budget and Bid Management
Manage and allocate advertising budgets effectively across campaigns
Optimise bidding strategies to maximise return on ad spend (ROAS)
Ensure efficient use of spend while maintaining strong performance outcomes
Creative and Content Collaboration
Develop compelling, high-performing ad copy tailored to target audiences
Collaborate with design and content teams to align messaging and visuals
Support landing page optimisation to improve conversion performance
Reporting and Insights
Prepare detailed performance reports for internal teams and clients
Translate complex data into clear, actionable insights and recommendations
Present campaign results with strategic commentary and future optimisation plans
Industry Awareness and Collaboration
Stay up to date with the latest Google Ads features, algorithm changes, and industry best practices
Collaborate with SEO, content marketing, and web development teams to ensure integrated campaign strategies
Contribute to ongoing innovation and performance improvement across all accounts
Qualifications and Requirements
Proven experience managing Google Ads campaigns with measurable success across multiple industries
Strong understanding of Google Ads platforms including Search, Display, YouTube, and Performance Max
Experience working with Google Analytics and other performance tracking tools
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent written and verbal communication skills, with the ability to present data clearly and confidently
Ability to manage multiple campaigns simultaneously while maintaining attention to detail and performance quality
Google Ads Certification is required
Experience with conversion tracking, remarketing, and audience segmentation is highly advantageous
Why Join #HelloYes Marketing?
Joining #HelloYes Marketing means becoming part of a fast-moving, collaborative, and innovative environment where your work directly contributes to real business outcomes.
You will have the opportunity to:
Work on diverse and exciting client accounts across multiple industries
Be part of a team that values creativity, curiosity, and strategic thinking
Gain continuous learning and professional development opportunities
Work in an environment where ideas are encouraged and innovation is rewarded
Make a measurable impact through performance-driven digital marketing
Get in Touch
If you are a results-driven Google Ads Specialist with a passion for data, performance marketing, and continuous optimisation, we would love to hear from you.
Send your CV to: hr@helloyes.co.za
Join #HelloYes Marketing and be part of a team where creativity meets performance, and where your expertise helps shape the future of digital advertising.